About

About Us

I am a custom apparel provider, a woodworker, a snowboard instructor. More importantly, I became a father in 2024. This apparel brand is my journey through parenthood with my partner Arky, and our son Lux. I want to celebrate the up and downs and resonate with other parents in our community who are on the same path.

The idea of Dear Lux came to me in early 2025, where I came upon a random quote: Grow through wht you go through. It resonated me very deeply and I thought: this is the perspective I want to pass down to my son, to help him grow and overcome challanges in his journey. I've since thought of a lot of things I want to tell my son when he grows up. Parenthood has a lot of ups and downs, and I want to pass these messages to anyone who needs it.

Everything you see in this store is made by me in my studio in California, whether it's embroidery, screen printing, or laser engraving. When you purchase from my store, you are also supporting an American small business as well as a growing family!

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